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  • All Insights
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  • Marketing
  • Real Estate
  • Recruitment / HR
  • Technology, Media & Telecommunications
  • Tourism

You cannot win against a more resourceful opponent by copying their actions!

A system for inbound marketing, marketing, CRM, sales, cms is not and in no way a substitute for a marketing, CRM or a sales plan.

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Adding sales by developing different plays

“Believing you will keep scoring and winning by accident, is utopia. There is, at all time, a competitor out there developing a new and special play aiming for the jugular of your best customers”

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Understanding content in inbound marketing, a break down of the basics – part 1

If you can’t explain your services or relate those services to your company or even share insights highlighting your competence related to your services. Why would anyone objectively choose you as a provider, ahead of anyone else?

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New study; Criteria for service development

We would like your help with a research study about common practice for presenting services and which criteria service development amongst midcap service providers are developed by

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Dynamic digital presence and its disruptive effect

Dynamic digital presence is arguably a version 2.0 of dynamic marketing. The same technology and data used in classical dynamic marketing can now be implemented on a company’s homepage. Thus ensuring relevant content for any prospect/stakeholders visiting the company’s homepage.

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Ground zero for any form of commercialization is assessments and market development.

Assessment and market development is mapping and identifying every single one of your company’s traits and attributes so that your management team has detailed knowledge on where you’re company are better, where you’re company are average and where you’re company are worse of than best practice, peers, competitors, and market leaders.

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