8.8.2024 – L&F Consulting Group is proud to announce its latest collaboration with esteemed sports content strategist Richard Clarck, marking a significant stride in our commitment to innovation and excellence in sports media and marketing. Richard brings an unparalleled depth of experience from his extensive career managing content strategies for top-tier sports organizations, including Arsenal FC, Colorado Rapids, and the Indonesian Football League.
Richard has spent over two decades at the forefront of sports media, beginning his career as a national newspaper sports journalist before transitioning into strategic roles that shaped the digital and social media landscapes of major football clubs and sports leagues across the globe. His advisory roles have encompassed content strategies for UEFA, the Premier League, the Bundesliga, and the Asian Football Confederation, to name a few.
“Richard’s arrival at L&F Consulting Group is a game changer,” said Arvid Madland Lyngnes, Managing Partner. “His proven track record in enhancing fan engagement through innovative content strategies across diverse markets will be invaluable as we expand our services and deliver even greater results for our clients.”
Among Richard’s notable achievements are the transformation of Arsenal’s digital presence, making it the third most followed sports team on Twitter worldwide, and spearheading a content strategy overhaul for Colorado Rapids that resulted in record season-ticket sales and a top-ranked Facebook presence in MLS. His work has consistently driven revenue, expanded reach, and fostered community engagement, utilizing both traditional and digital media platforms effectively.
In his new role with L&F Consulting Group, Richard will leverage his vast expertise to offer comprehensive services in sports media strategy, digital marketing, and fan engagement. His recent foray into academia as a course leader for MSc Sports Media and Marketing at UCFB has further refined his ability to integrate scholarly insight with practical applications, enhancing the strategic services offered by L&F Consulting Group.
Richard’s vision for the future includes harnessing AI and data analytics to innovate content strategies and personalize fan experiences, ensuring sports organizations can thrive in a rapidly evolving digital landscape.
For additional information, interviews, or media inquiries, please contact: Arvid Madland Lyngnes Email: moc.gcfdnal@divra Phone: +47 924 89 993 Website: landfcg.com
About L&F Consulting Group: L&F Consulting Group is a premier consulting firm specializing in sports and business strategy. Known for its pioneering approaches and solutions-oriented services, L&F Consulting Group assists sports teams, rights holders, and athletes in achieving sustainable success through strategic insights and innovative practices.