Customer retention isn’t more difficult in traveling and tourism than in other industries. On the contrary, in tourism, you are provided with an exceptional opportunity to attach emotions to every part of the customer experience thus creating a strong emotional bond on a personal as well as professional level. The most common rebuttals we encounter …
Related experience; Customer retention is difficult in tourism Read More »
If you better customer retention with 5%, you should increase profitability with 25-95% on average. If you better customer retention with 10%, you should increase profitability with 50-180%.If you better customer retention with 15%, you should increase profitability with 75-275%. The most common rebuttal we come across are; “We are already doing all we can.” …
Related experience; Triple the value of your company Read More »
Almost everyone believes their company, service, or product is unique and that the business law of averages does not apply to them. At LFCG, we encounter this in almost every business relationship we engage with. And for the company, the provider of the service or product is unique. Because they know, by default, everything worth …
The origin of the realization about customer experience I, and most people I know, have been a customer all our lives. We buy everything we need, everything our family needs and everything our company needs. There are shops and suppliers we return too because their location is convenient for others we return to because they have something …
Clients return when customer experience meets expectations Read More »
A system for inbound marketing, marketing, CRM, sales, cms is not and in no way a substitute for a marketing, CRM or a sales plan.
“Believing you will keep scoring and winning by accident, is utopia. There is, at all time, a competitor out there developing a new and special play aiming for the jugular of your best customers”
If you can’t explain your services or relate those services to your company or even share insights highlighting your competence related to your services. Why would anyone objectively choose you as a provider, ahead of anyone else?
We would like your help with our study on commercialization in the travel, tourism and leisure industry. We want to talk to anyone in or related to the industry to develop a deeper understanding of activities, processes and expectations for the future of the industry.
Dynamic digital presence is arguably a version 2.0 of dynamic marketing. The same technology and data used in classical dynamic marketing can now be implemented on a company’s homepage. Thus ensuring relevant content for any prospect/stakeholders visiting the company’s homepage.
Assessment and market development is mapping and identifying every single one of your company’s traits and attributes so that your management team has detailed knowledge on where you’re company are better, where you’re company are average and where you’re company are worse of than best practice, peers, competitors, and market leaders.