In any market, having a competitive edge is crucial for standing out and achieving long-term success. Whether it’s through innovation, exceptional customer service, cost efficiency, or a unique brand reputation, these advantages enable companies to outperform their rivals. However, in small or isolated markets—where competition is limited and outside influences are minimal—the drive to develop […]

This paper focuses on the increasing shift towards customer-centric strategies within the retail sector, highlighting the crucial link between business success and customer satisfaction. It aims to detail the essential elements of adopting a customer-focused approach amidst the unique challenges and complexities inherent in the retail industry, with a special focus on the pivotal role of Retail Managers and Staff in spearheading these initiatives.