For small and medium-sized businesses, sustainable growth is more than just a goal—it’s a necessity for long-term success. While many organizations dream of explosive growth, aiming for a steady 20% annual increase in revenue offers a strategic advantage. Research supports the idea that moderate, sustainable growth is often more beneficial for SMBs than rapid expansion. […]

This paper focuses on the increasing shift towards customer-centric strategies within the retail sector, highlighting the crucial link between business success and customer satisfaction. It aims to detail the essential elements of adopting a customer-focused approach amidst the unique challenges and complexities inherent in the retail industry, with a special focus on the pivotal role of Retail Managers and Staff in spearheading these initiatives.