Me (Arvid): So, how exactly can you help me as my assistant? What makes you a competitive advantage? ChatGPT: Great question, Arvid! Think of me as your always-available brainstorming partner, content creator, and strategist. I can help in so many areas—where would you like to start? Arvid: Let’s start with strategy. I’m always working on […]

This paper focuses on the increasing shift towards customer-centric strategies within the retail sector, highlighting the crucial link between business success and customer satisfaction. It aims to detail the essential elements of adopting a customer-focused approach amidst the unique challenges and complexities inherent in the retail industry, with a special focus on the pivotal role of Retail Managers and Staff in spearheading these initiatives.