Case study - Sell Like Fredrik Eklund

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  • Teacher
    Arvid M. Lyngnes
  • Level
  • Time
    15 hours + workshop
  • Exam
    1 week home exam 

The purpose of the course

The purpose of this course is to give the student a basic understanding of why Peter Eklund is a successful estate agent and the skill sett to accumulate and customize Peter's strategies and playbook .

The academic syllabus includes; marketing management, consumer behavior, psychology, sociology, networking, negotiation tactics and digital marketing 

Learning process

The set up of each lecture

Step 1

Introducing todays subjects, todays lecturer, key takeaways and conclusions

Step 2

We will take to some time to set up goals for the lecture, what we expect the student to take from the lecture and how to use this knowledge. 

Step 3

This is the lecture

Step 4

Is a visual demonstration on how one can use and implement the knowledge 

Step 5

Is where the student keeps their journal/playbook. The activities they want to implement and try out in day to day activities. 

Learning objectives

After completing this course the student will be able to understand why Fredrik Eklund is a successful estate agent 
After completing this course the student will be able to contextualize Fredriks activities into academic processes  
After completing this course the student will be able to develop their own strategy bases on Fredriks success
After completing this course the student can explain their strategy to their superiors
And the student should be able to close more deals

The Lecturer-
Arvid Madland Lyngnes

Arvid Madland Lyngnes has a master of science in marketing and works as a teacher and lecturer in marketing and sales in real estate.
Arvid is also an advisor for real estate developers, investors and estate agencies. Arvid is one of the founders of L&F CG learning 
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