Beta Program for
The FREE LFCG Beta Service Program
Do you think it’s possible within the world of marketing, sales tech. To find a theory, technique, or something else that could give your agency an enormous competitive advantage? When the presumably game changing technology, which is introduced every fortnight doesn’t seem to do the trick.
That’s why we have our free BETA program, our laboratory. When relevant new theories, technologies, platforms, and such surfaces. We at L&F CG together with 2-3 external specialists and 1-2 estate agencies, develops and alpha tests a potential new service. When the service works and produces desired results, we invite 10 additional agencies for a free BETA.
Admission to the program is simple, first come first served. If the program is full, you can register your interest in alpha or BETA testing of the next service.
Expected metrics from customer retention
- On average we expect to form a new bond to 60-70% of your clients and stakeholders
- We expect these former buyers, sellers, and stakeholders to come to your agency first for their future estate agent needs.
- We expect these former buyers, sellers, and stakeholders to recommend your agency to friends, family and colleagues for their estate agent needs.
- That is 6-700 potential clients for every 1000 names you have in your portfolio. And twice as much in recommendations.
Step by step service description on customer retention
Data Processor Agreement
First, we must sign a data processor agreement. This agreement allows us to assess and manage the data we need to design different campaigns and journeys.
We must have a light access to your tech stack so we can develop a routine for data transfer from your tech stack to ours and then back inside. We will set up 5 different target groups. 1) Former sellers 2) former buyers 3) visitors from open house showings 4) identified potential sellers 5) identified useful stakeholders.
We must be allowed to assess the different forms of GDPR consent between your agency and your clients. This access will allow us to design campaigns in compliance with the existing consent.
Design to Engage
Engagement campaigns are by nature designed to trigger a positive response and action from the targets by presenting a significant value proposition. We will design and set up three different campaigns for each target group, developed from best practices. You can correct each campaign two times before we start.
Technology for Booking
We must have access to a company email account and a company calendar. Every potential lead will book their appointments here. How you choose to divide leads amongst the agents, is up to you.
We use an email client for these campaigns. Our email clients have built in capabilities ensuring your domain won’t be blacklisted. The same email clients allow us to use video, pictures, and live links inside the email without being identified as spam by the receiving email client.
Design the Customer Journey
Customer journeys are designed to make sure your clients come back to you, and they are designed to make sure your clients function as your ambassadors to friends and family. For that to happen they need constant validation of their choices. We will design and set up 3 different campaigns for each target group, developed from best practices. You can correct each campaign two times before we start.
Customer Journey Campaign
We use another email client for the customer journeys. This email client has other qualities and provides us with more customer data for your agency to use in omnichannel marketing campaigns.
We will update the different targets on a weekly basis. Campaigns done for engagement will be done on a weekly basis. Campaigns for the customer journey will be done on a monthly basis.