In our study conducted in the spring of 2019 we researched how to optimize industrial capital amongst owners, the board of directors, advisors, management, and administration to create a competitive business advantage. We found a best practice, and got to define a market leader and a market average.
You must identify what need you aim to serve first. Then you must design your outbound communication to speak directly to innovators, early users and early majority. Finally you must give your product or service time to penetrate each part of your customer segment.
In the good old days, like 2015 and 16, sales were mostly linear. And linear was that good old sales strategy need vs supply. Today a company has to factor in subconscious needs and thus predict future consumer behaviour