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Dynamic digital presence and its disruptive effect

Dynamic digital presence is arguably a version 2.0 of dynamic marketing. The same technology and data used in classical dynamic marketing can now be implemented on a company’s homepage. Thus ensuring relevant content for any prospect/stakeholders visiting the company’s homepage.

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Our latest service “The Follow-up”

Any business manager must see and understand their team just as Alex Ferguson or Vince Lombardi saw their teams. Different roles, different traits, different attributes, and subsequently different needs to maximize the team’s potential as a group and as individual cogs in the machinery.

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Researcher giving a lecture to the students
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Designing marketing research

Designing marketing research seems like a lost art for most companies. For some companies, it is a lack of resources for other companies it is the pace of the game. Allocating lots of resources for research today which might be invalid tomorrow is an expensive game to play. However, as in every other part of any game, done right, it is what gives companies an edge. And an edge, in any marketplace, has never before been as valuable as it is today.

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Presenting your services

Identifying needs in a market or segment comes first. Then identifying the value chain amongst your consumers. Then designing a commercialization plan towards that target audience, focusing on innovators first then early users and last early majority. Is essential for any business growth.

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a hotel on Djupvatnet lake in Norway
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Boutique hotels

Many boutique hotels are furnished in a themed, stylish and/or aspirational manner. The popularity of the boutique concept has prompted some multinational hotel companies to try to capture a market share. In the United States, New York City remains an important center for boutique hotels clustered about Manhattan.

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