05. Sales & Sales Development

The sales and sales development service identifies, systematize, and generates every sales-related activities, including marketing activities, into an actionable plan. The management, sales, and marketing personnel can use as a guiding document or as a tick of scheme to ensure quotas and ambitions are met. The plan has an organizational module for the whole organization adjusted for organizational targets. The module has a group module for different departments and their targets. The plan has a team module for each team and their targets. And the plan has an individual module with individual targets. The plan is aligned with all of the company’s resources and activities. It will show the management instantly, whether goals and ambitions presented are realistic and attainable based upon organizational capacity and investment in sales and marketing.

Modules for techniques

Every organization can be compared to an American or European football team. There must be a tactic, a plan, in place with targets, activities, and goals at hand. But a team also needs to be compatible, it needs different traits and attributes to match up against different opponents. And a team must train, it needs to work on technique, booking, presentations, dynamics, and closing. A team needs to understand the nature of the industry it competes in, what to expect, competitors, and possibilities. And a team needs to be physically and mentally fit. Our service sales and sales development do that, and the plan includes training modules for techniques, industrial awareness, mental and physical training adapted on an individual level for each member included in the team.

There is no international standard such as ISO, Veritas, or any other, that we can apply for or comply with regarding our matrices, algorithms, or models. So to ensure trustworthiness and credibility to our processes and solutions, we have decided that everything we do or develop has to originate in A level research. The same goes for our data gathering. Any data used or utilized in developing our services, matrices, algorithms or models must be gathered in accordance with established scientific methods,

Consumer economics and behavior in the B2C and B2B markets are constantly evolving, so any assessment has a limited lifespan. We recommend all our clients to redo the service assessment and market development every 18 to 24 months unless there is a major change in the industry who triggers the need for an immediate response. Assessment and market development has a one-off cost of € 2 000,- and upwards depending on the size of the organization.


Any company associated with LFCG will have access to any updates in our models, metrics, algorithms, and research. We will upgrade all our services twice each year, thus providing our associates with detailed information on what has been done, anticipated effect, recommendations on any new technology to implement, and educational videos and instruction if needed on what and how.

What People Say About Us

Client Testimonial

We have run sales courses several times. There is always a positive mood first and then back to step one in a few days.

LFCG’s focus on creating an understanding of who the customers are, what they are, and what they need to be able to buy makes the knowledge more applicable.

When combined with practical exercises for contact, presentation, closing, and maintenance of the relationships, it all becomes very useful.

Christina Marchetti
Graham & Graham Ltd, CEO

What People experience with us


We were recommended a presentation. It was about 2 hours that covered the market we are doing in terms of sales and sales development.

We were presented with best practices, the market leader, and the market average. That we were “backwards” was easy to see, so we went on to look at suggested solutions. An interview and a week later, we were presented where we were compared to best practice, the market leader, and the average.

Then we got an activity plan for and increase sales to today’s clients and another activity plan to new prospects. Then we arrange a workshop. In this workshop, we went through clients, types, and decision theory. Then we went through the plan’s activity for activity with order and expectation.

Before we finally took the phone, presentation, and sales technique as well as group dynamics.

Fredrick Richardson
Emerging Services, CEO

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Commerzialisation Review Global Panel (Free)

We want to see whether the gap between midcap and big companies is widening due to the concentration of competence amongst the larger companies. And how it affects the understanding of the market, the ability to utilize new technology, and available resources for necessary service development > More information.

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