fbpx

Latest Insights

More Insights

  • All Insights
  • Insights
  • Marketing
  • Real Estate
  • Recruitment / HR
  • Technology, Media & Telecommunications
  • Tourism
All Insights
  • All Insights
  • Insights
  • Marketing
  • Real Estate
  • Recruitment / HR
  • Technology, Media & Telecommunications
  • Tourism

Our latest service “The Follow-up”

Any business manager must see and understand their team just as Alex Ferguson or Vince Lombardi saw their teams. Different roles, different traits, different attributes, and subsequently different needs to maximize the team’s potential as a group and as individual cogs in the machinery.

Read More →

Sales and sales development version 2.0

The sales and sales development service identifies, systematize, and generates every sales-related activities, including marketing activities, into an activity plan.

Read More →
Researcher giving a lecture to the students

Designing marketing research

Designing marketing research seems like a lost art for most companies. For some companies, it is a lack of resources for other companies it is the pace of the game. Allocating lots of resources for research today which might be invalid tomorrow is an expensive game to play. However, as in every other part of any game, done right, it is what gives companies an edge. And an edge, in any marketplace, has never before been as valuable as it is today.

Read More →
Business team working in an office booth, Industrial Capital

Industrial capital as a competitive resource

In our study conducted in the spring of 2019 we researched how to optimize industrial capital amongst owners, the board of directors, advisors, management, and administration to create a competitive business advantage. We found a best practice, and got to define a market leader and a market average.

Read More →

Presenting your services

Identifying needs in a market or segment comes first. Then identifying the value chain amongst your consumers. Then designing a commercialization plan towards that target audience, focusing on innovators first then early users and last early majority. Is essential for any business growth.

Read More →
woman with camera and laptop at office table

Everyone’s an influencer

And everyone is a laggard, it all depends on your product or service. Warren Buffet is THE innovator regarding investment strategies. Whereas his following concerning his culinary competence is non-existing. And Kim Kardashian is most definitely and THE influencer for young women and their makeup needs, however talking soccer tactics she would probably be ciónsidere a laggard.

Read More →