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Insights

Researcher giving a lecture to the students
Article

Designing marketing research

Designing marketing research seems like a lost art for most companies. For some companies, it is a lack of resources for other companies it is the pace of the game. Allocating lots of resources for research today which might be invalid tomorrow is an expensive game to play. However, as in every other part of any game, done right, it is what gives companies an edge. And an edge, in any marketplace, has never before been as valuable as it is today.

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Business team working in an office booth, Industrial Capital
Feature

Industrial capital as a competitive resource

In our study conducted in the spring of 2019 we researched how to optimize industrial capital amongst owners, the board of directors, advisors, management, and administration to create a competitive business advantage. We found a best practice, and got to define a market leader and a market average.

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Article

Presenting your services

Identifying needs in a market or segment comes first. Then identifying the value chain amongst your consumers. Then designing a commercialization plan towards that target audience, focusing on innovators first then early users and last early majority. Is essential for any business growth.

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woman with camera and laptop at office table
Blog Post

Everyone’s an influencer

And everyone is a laggard, it all depends on your product or service. Warren Buffet is THE innovator regarding investment strategies. Whereas his following concerning his culinary competence is non-existing. And Kim Kardashian is most definitely and THE influencer for young women and their makeup needs, however talking soccer tactics she would probably be ciónsidere a laggard.

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a hotel on Djupvatnet lake in Norway
Article

Boutique hotels

Many boutique hotels are furnished in a themed, stylish and/or aspirational manner. The popularity of the boutique concept has prompted some multinational hotel companies to try to capture a market share. In the United States, New York City remains an important center for boutique hotels clustered about Manhattan.

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Confident team of architects and engineers working together on construction site
Article

An introduction to real estate development

Building codes have a long history. The earliest known written building code is included in the Code of Hammurabi which dates from circa 1772 BC. The book of Deuteronomy in the Hebrew Bible stipulated that parapets must be constructed on all houses to prevent people from falling off. A building code is a set of rules that specify the standards for constructed objects such as buildings and nonbuilding structures.

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